A comprehensive guide to saturation curves and their application in media optimization. Learn why Hill functions can be concave or convex and how they're used in Google Meridian.
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Data scientist spécialisé dans les systèmes de décision pour la prévision, le pricing, le marketing measurement et le risque.
Pas de spam. Articles techniques sur la prévision, le pricing et les systèmes de décision.
Two initiatives can show the same ROI and still deserve very different decisions. The missing variable is time-to-ROI: how fast the initial investment is recovered.
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