Études de cas

Réalisations

Études de cas anonymisées.

9 études de cas
Generative AIEN2026Premium Florist (reference implementation)

AI-guided recommendation engine for premium floral e-commerce

A production-oriented recommendation system that guides customers through emotionally loaded floral purchases — using a deterministic state machine with LLM components constrained to intent parsing and rationale generation only.

RésultatGuided purchase flow in production: auditable recommendations, business rules editable without a deploy

Python · FastAPI · LangGraph · OpenAI · +6

Marketing ScienceEN2024Consumer Fintech Scale-Up

CLV-driven acquisition & budget allocation

Predictive CLV modeling combined with lookalike audience optimization to shift acquisition from volume metrics to value-based targeting.

RésultatAcquisition budget targeted on predicted subscriber value instead of installs

Python · CLV Modeling · Meta Marketing API · Lookalike Audiences · +1

ForecastingEN2024International Banking Group

Call volume forecasting per operator

Bayesian hierarchical model for predicting call volumes at the operator level, enabling data-driven workforce planning and staffing decisions.

RésultatStaffing plan per operator with confidence intervals, replacing manual rules

Python · PyMC · Bayesian Inference · Poisson Regression · +2

Risk & OperationsEN2024Global Pharmaceutical Company

Supplier risk intelligence framework

Network-based supplier risk modeling that identifies systemic vulnerabilities and "too-central-to-fail" suppliers before disruptions occur.

RésultatToo-central-to-fail suppliers identified before disruption, prioritised by systemic impact

Python · NetworkX · Graph Analytics · Risk Modeling · +2

ForecastingEN2023-2024Airport Retailer

Travel retail forecasting system

Multi-SKU demand forecasting pipeline for 30+ products across 50 duty-free stores with automated monthly updates.

RésultatStockouts ↓34%, inventory costs ↓18%; forecast error 38% → 24%

Python · Prophet · scikit-learn · PostgreSQL · +4

Marketing ScienceEN2022-2024Global Healthcare Company

Consumer healthcare marketing mix model & budget optimizer

Proprietary Marketing Mix Model with budget optimization replacing intuitive allocation with data-driven decision making across multiple countries and touchpoints.

RésultatMedia budget set from marginal ROI across 10+ countries; marketing and finance on one number

Python · Bayesian Modeling · Optimization · Data Visualization · +2

Pricing StrategyEN2022B2B SaaS Company

B2B SaaS pricing optimization

Willingness-to-pay analysis and price sensitivity modeling for a B2B SaaS product, resulting in a new tiered pricing structure.

RésultatRevenue per customer ↑31%, enterprise conversion ↑45%

Python · pandas · scikit-learn · Qualtrics · +2

Pricing StrategyEN2020Supplement Manufacturer

Vitamins product pricing optimization

Data-driven pricing strategy for new vitamin product launch using Bayesian demand modeling and mixed-integer programming to optimize portfolio-wide pricing.

RésultatRevenue ↑18%, portfolio margin ↑12% on launch pricing

Python · PyMC3 · PuLP · pandas · +3

Marketing ScienceEN2017Small Loan Company

Automated credit decisioning system

Machine learning-powered credit decisioning system leveraging alternative data from social media and digital footprints combined with traditional credit data to improve risk assessment accuracy and speed.

RésultatDecisions 10x faster, operating cost ↓60%, default prediction +25%

Python · Pandas · Scikit-learn · XGBoost · +4

Noms des clients anonymisés. Projets décrits à haut niveau pour préserver la confidentialité.