Réalisations
Études de cas anonymisées issues de missions en prévision, mesure marketing, pricing et risque.
Prévision & Planification
Prédiction de la demande, planification capacitaire, décisions opérationnelles
Travel retail forecasting system
Multi-SKU demand forecasting pipeline for 30+ products across 100+ duty-free locations with automated monthly updates.
Call volume forecasting per operator
Bayesian hierarchical model for predicting call volumes at the operator level, enabling data-driven workforce planning and staffing decisions.
Mesure & Allocation Marketing
Attribution, modélisation du mix, optimisation budgétaire
Consumer healthcare marketing mix model & budget optimizer
Proprietary Marketing Mix Model with budget optimization replacing intuitive allocation with data-driven decision making across multiple countries and touchpoints.
CLV-driven acquisition & budget allocation
Predictive CLV modeling combined with lookalike audience optimization to shift acquisition from volume metrics to value-based targeting.
Automated credit decisioning system
Machine learning-powered credit decisioning system leveraging alternative data from social media and digital footprints combined with traditional credit data to improve risk assessment accuracy and speed.
Pricing & Optimisation
Élasticité prix, optimisation des démarques, revenue management
Vitamins product pricing optimization
Data-driven pricing strategy for new vitamin product launch using Bayesian demand modeling and mixed-integer programming to optimize portfolio-wide pricing.
B2B SaaS pricing optimization
Willingness-to-pay analysis and price sensitivity modeling for a B2B SaaS product, resulting in a new tiered pricing structure.
Supply Chain & Risque
Modélisation du risque, intelligence opérationnelle, analyse de scénarios
Noms des clients anonymisés. Projets décrits à haut niveau pour préserver la confidentialité.