À propos
Conception d'outils d'aide à la décision pour la prévision de ventes, le pricing, le marketing measurement et l'optimisation.
Parcours
Parcours professionnel
Lead Data Scientist (Freelance)
Moët Hennessy (LVMH)
- Designed demand forecasting systems for global travel retail
- Built supply chain optimization & scenario simulation engine
- Developed MMM framework for budget allocation
- Created pricing and promotion models
Lead Data Scientist
Sanofi
- Led global SaaS project for marketing budget allocation
- Built Bayesian MMM deployed in 20+ countries
- Developed MIP optimizer (Gurobi) for cross-channel media spend
- Created out-of-stock forecasting and pricing models
Senior Data Scientist
Plum Fintech
- Developed CLV and segmentation models
- Built multi-touch attribution across channels
- Created budget optimization framework
Senior ML Engineer
OMD
- Consumer targeting models using behavioral data
- Marketing automation pipelines
- NLP workflows for media content