Everyone talks about ROI. Dashboards are full of it. Business cases are built on it. Decisions are justified with it.
But in practice, we are missing a second variable that matters just as much: how fast does the money come back?
Because two initiatives with the same ROI can have very different business value once time is introduced.
- cash constraints - reinvestment opportunities - operational risk - market volatility
À propos de l'auteur
Cyril Noirot
Lead Data Scientist
Data scientist freelance. Je conçois et déploie des systèmes de décision — prévision, pricing, marketing measurement, optimisation.