Revenue is a derived quantity. Marketing influences demand, units sold, not price. Modeling revenue directly entangles two mechanisms and produces misleading attribution.
À propos de l'auteur
Lead Data Scientist
Data scientist freelance. Je conçois et déploie des systèmes de décision — prévision, pricing, marketing measurement, optimisation — pour des équipes qui prennent des décisions à fort enjeu.
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Articles techniques sur la prévision, le pricing et les systèmes de décision. Aucune fréquence imposée.