After working on multiple CRM and marketing analytics systems, one pattern keeps repeating.
Teams invest heavily in data science. They build propensity models. They segment customers. They deploy campaigns. And then nothing really improves.
Not because the models are wrong. But because the system around them is incomplete.
The uncomfortable truth is this: most CRM organizations don't have a feedback loop. They have a broadcasting system.
À propos de l'auteur
Cyril Noirot
Lead Data Scientist
Data scientist freelance. Je conçois et déploie des systèmes de décision — prévision, pricing, marketing measurement, optimisation.