Finance & Stratégie

2 articles

Cadres de décision pour le pricing, la valorisation, l'analyse de marché et la planification stratégique. Approches quantitatives de la stratégie business.

10 min

The market share paradox: Why industry leaders sometimes lose money

A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better

Jun 19

3 min

Conjoint Analysis for Measuring Customer Willingness to Pay

A practical guide to using conjoint analysis for understanding product preferences and pricing optimization

May 3