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Marketing Science3 min read

Adstock Calculator: Model Marketing Carryover and Decay Rates

Explore geometric adstock decay with our interactive calculator. Model how your marketing spend creates lasting impact through carryover effects.

Cyril Noirot
Cyril Noirot
May 17, 2024
Cyril Noirot

Written by

Cyril Noirot

Data scientist specializing in decision systems for forecasting, pricing, marketing measurement, and risk.

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