About
I am Cyril, founder of ArtometriX.
I design decision systems for forecasting, pricing, marketing effectiveness, and optimization. I am also building GUYAV, a demand intelligence platform, and FOUYAPEN, a rental pricing decision system.
My work has included projects with Galeries Lafayette, Moët Hennessy, Johnson & Johnson, and Sanofi.
Based just outside Paris. Usually on a bike when away from a keyboard.
Journey
Professional Journey
Lead Data Scientist (Freelance)
Moët Hennessy (LVMH)
- Designed demand forecasting systems for global travel retail
- Built supply chain optimization & scenario simulation engine
- Developed MMM framework for budget allocation
- Created pricing and promotion models
Lead Data Scientist
Sanofi
- Led global SaaS project for marketing budget allocation
- Built Bayesian MMM deployed in 20+ countries
- Developed MIP optimizer (Gurobi) for cross-channel media spend
- Created out-of-stock forecasting and pricing models
Senior Data Scientist
Plum Fintech
- Developed CLV and segmentation models
- Built multi-touch attribution across channels
- Created budget optimization framework
Senior ML Engineer
OMD
- Consumer targeting models using behavioral data
- Marketing automation pipelines
- NLP workflows for media content