Core Expertise
Decision systems from prototype to production, across industries
Marketing Science
MMM, attribution, media optimization
Forecasting
Hierarchical time series, probabilistic forecasts, demand scenarios
Pricing & Revenue
Market-based pricing, optimization, experimentation
Data Science & Ops
ML pipelines, reproducible stacks, clean QA & documentation
Systems & Production
Next.js, FastAPI, Docker, cloud deployment — from prototype to production
Project Management
Agile methodologies, stakeholder coordination, deliverable tracking
Professional Journey
Lead Data Scientist (Freelance)
Moët Hennessy (LVMH)
- Designed demand forecasting systems for global travel retail
- Built supply chain optimization & scenario simulation engine
- Developed MMM framework for budget allocation
- Created pricing and promotion models
Lead Data Scientist
Sanofi
- Led global SaaS project for marketing budget allocation
- Built Bayesian MMM deployed in 20+ countries
- Developed MIP optimizer (Gurobi) for cross-channel media spend
- Created out-of-stock forecasting and pricing models
Senior Data Scientist
Plum Fintech
- Developed CLV and segmentation models
- Built multi-touch attribution across channels
- Created budget optimization framework
Senior ML Engineer
OMD
- Consumer targeting models using behavioral data
- Marketing automation pipelines
- NLP workflows for media content
Guiding Principles
The values that shape how I approach every project and client engagement
Builder's Mindset
Start simple, deliver quickly, iterate. Useful this week, extensible next quarter.
Executive Clarity
Complex analytics translated into clear, actionable insights for strategic decision-making.
Reproducible by Design
Dockerized stacks, tested code, and documented workflows.
Continuous Learning
Staying at the forefront of methodology by engaging with academic research and industry evolution.
Get in Touch
If you have a problem that might benefit from this kind of work, feel free to reach out. No sales process — just a direct conversation.