Selected Work
Anonymized case studies from engagements across forecasting, marketing measurement, pricing, and risk.
Forecasting & Planning
Demand prediction, capacity planning, operational decisions
Travel retail forecasting system
Multi-SKU demand forecasting pipeline for 30+ products across 100+ duty-free locations with automated monthly updates.
Call volume forecasting per operator
Bayesian hierarchical model for predicting call volumes at the operator level, enabling data-driven workforce planning and staffing decisions.
Marketing Measurement & Allocation
Attribution, mix modeling, budget optimization
Consumer healthcare marketing mix model & budget optimizer
Proprietary Marketing Mix Model with budget optimization replacing intuitive allocation with data-driven decision making across multiple countries and touchpoints.
CLV-driven acquisition & budget allocation
Predictive CLV modeling combined with lookalike audience optimization to shift acquisition from volume metrics to value-based targeting.
Automated credit decisioning system
Machine learning-powered credit decisioning system leveraging alternative data from social media and digital footprints combined with traditional credit data to improve risk assessment accuracy and speed.
Pricing & Optimization
Price elasticity, markdown optimization, revenue management
Vitamins product pricing optimization
Data-driven pricing strategy for new vitamin product launch using Bayesian demand modeling and mixed-integer programming to optimize portfolio-wide pricing.
B2B SaaS pricing optimization
Willingness-to-pay analysis and price sensitivity modeling for a B2B SaaS product, resulting in a new tiered pricing structure.
Supply Chain & Risk
Risk modeling, operational intelligence, scenario analysis
Client names anonymized. Projects described at a high level to preserve confidentiality.