Analytics Tools
Free, production-quality tools for marketing mix modeling, media optimization, and advanced analytics.
Marketing ScienceBeginner
Adstock Calculator
Model how marketing spend creates lasting carryover effects using geometric decay functions.
MMM FoundationFinance & StrategyBeginner
CLV Calculator
Calculate customer lifetime value for subscription businesses with multiple pricing tiers.
SaaS MetricsMarketing ScienceIntermediate
Response Curve Explorer
Interactive visualization of marketing response curves showing efficiency zones.
Budget OptimizationMarketing ScienceIntermediate
Hill Function Explorer
Interactive visualization showing how Hill functions transform from C-curves to S-curves.
Saturation ModelingMarketing ScienceIntermediate
MROI Optimizer
Compare revenue maximization vs efficiency optimization strategies.
Budget OptimizationMarketing ScienceBeginner
Double Jeopardy Simulator
Explore how market share drives both penetration and loyalty.
Brand GrowthNeed custom tools?
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