Interactive Tools
Analytics Tools
Free, production-quality tools for marketing mix modeling, media optimization, and advanced analytics.
Available Now
Available
Adstock Calculator
Model how marketing spend creates lasting carryover effects using geometric decay functions.
Complexity:Beginner
Use Case:MMM Foundation
Real-time decay modeling
CSV upload/download
Industry benchmarks
Half-life calculations
Available
CLV Calculator
Calculate customer lifetime value for subscription businesses with multiple pricing tiers.
Complexity:Beginner
Use Case:SaaS Metrics
Multi-tier subscription modeling
Simple and discounted CLV
CAC payback analysis
CSV export
Available
Response Curve Explorer
Interactive visualization of marketing response curves showing efficiency zones.
Complexity:Intermediate
Use Case:Budget Optimization
Real-time visualization
Efficiency zone mapping
ROI analysis
Spend optimization
Available
Hill Function Explorer
Interactive visualization showing how Hill functions transform from C-curves to S-curves.
Complexity:Intermediate
Use Case:Saturation Modeling
Real-time transformation
Concave vs convex
Channel presets
Marginal ROI analysis
Available
MROI Optimizer
Compare revenue maximization vs efficiency optimization strategies.
Complexity:Intermediate
Use Case:Budget Optimization
Revenue vs efficiency
Profit impact
Real-time optimization
Saturation modeling
Available
Double Jeopardy Simulator
Explore how market share drives both penetration and loyalty.
Complexity:Beginner
Use Case:Brand Growth
Market share modeling
Penetration vs loyalty
Monte Carlo simulation
Byron Sharp principles
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