Analytics Tools
Free, production-quality tools for marketing mix modeling, media optimization, and advanced analytics. Built by practitioners, for practitioners.
Available Now
Adstock Calculator
Model how marketing spend creates lasting carryover effects using geometric decay functions.
CLV Calculator
Calculate customer lifetime value for subscription businesses with multiple pricing tiers and churn analysis.
Response curve explorer
Interactive visualization of marketing response curves showing efficiency zones from threshold to saturation.
Hill function explorer
Interactive visualization showing how Hill functions transform from C-curves to S-curves by adjusting the Hill coefficient.
MROI Optimizer
Compare revenue maximization vs efficiency optimization strategies. See why highest revenue doesn't always mean highest profit.
Double Jeopardy Simulator
Explore how market share naturally drives both penetration and loyalty through the Double Jeopardy law.
Coming Soon
Response Curve Classifier
Automatically identify S-curve vs C-curve patterns in your marketing response data.
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