Products
Analytics products
Applications in production, calculators you run in the browser, and a packaged Diagnostic. The same models the consulting is built on.
Applications
Products that run, with users, on their own domain.
Fashion AI Assistant
AI assistant for fashion workflows, product discovery, and retail decision support.
Fashion RetailGuyav — Demand Signal Intelligence
Turn search, social, and generative-AI visibility into a weekly demand intelligence layer for brands, categories, and products.
Demand IntelligenceFouyapen — Market-driven Rental Pricing
Compare similar rentals around you and get a market-driven recommended price.
Rental PricingCalculators
The mechanics of MMM, customer value and brand growth, to play with in the browser. Free.
Adstock Calculator
Model how marketing spend creates lasting carryover effects using geometric decay functions.
MMM FoundationCLV Calculator
Calculate customer lifetime value for subscription businesses with multiple pricing tiers.
SaaS MetricsResponse Curve Explorer
Interactive visualization of marketing response curves showing efficiency zones.
Budget OptimizationBaseline vs Incremental Sales Explorer
Understand how observed sales split between baseline demand and marketing-driven lift.
Incrementality EducationHill Function Explorer
Interactive visualization showing how Hill functions transform from C-curves to S-curves.
Saturation ModelingMROI Optimizer
Compare revenue maximization vs efficiency optimization strategies.
Budget OptimizationDouble Jeopardy Simulator
Explore how market share drives both penetration and loyalty.
Brand GrowthThe Diagnostic
Decision System Diagnostic
Three months, one critical decision, fixed scope and price. Evidence, a target architecture and a costed roadmap. The one product on this page that is bought.
From €12,000
See the DiagnosticNeed custom tools?
I build enterprise-grade analytics platforms tailored to your specific needs.