Budget Allocation: Equal vs Optimized
See how smart allocation beats equal splitting
Equal Split Strategy
🔍 Search
€67k → €459k profit
ROI: 689%
📺 TV
€67k → €381k profit
ROI: 571%
📱 Social
€67k → €332k profit
ROI: 498%
Total Profit: €1171k
ROI: 586%
Optimized Strategy
🔍 Search
€64k → €452k profit
ROI: 703%
📺 TV
€36k → €292k profit
ROI: 817%
📱 Social
€100k → €388k profit
ROI: 388%
Total Profit: €1132k
ROI: 566%
€1171k
Equal Split Profit
€1132k
Optimized Profit
+€-40k
Extra Profit
Channel Response Curves
Equal Split
Optimized
Profit Comparison
💡 Key Insight
Equal splitting ignores channel differences. Smart allocation considers each channel's profit potential and saturation characteristics. The result? €-40k extra profit from the same budget.