Data that drives decisions
Design and deliver forecasting, marketing science, and pricing tools , transparent in method, and built for impact.
Core Expertise
From data science to full-stack development, delivering end-to-end solutions
Marketing Science
MMM , attribution, media optimization
Forecasting
Hierarchical time series, probabilistic forecasts, demand scenarios
Pricing & Revenue
Market-based pricing, optimization, experimentation
Data Science & Ops
ML pipelines, reproducible stacks, clean QA & documentation
Fullstack Development
Next.js, FastAPI, Docker, OVH, Google Cloud deployment
Project Management
Agile methodologies, stakeholder coordination, deliverable tracking
Professional Journey
Lead Data Scientist (Freelance)
Moët Hennessy (LVMH)
- Designed demand forecasting systems for global travel retail (clusters & airports)
- Built supply chain optimization & scenario simulation engine
- Developed MMM framework for budget allocation across brands, markets, and touchpoints
- Created pricing and promotion models for revenue management
Lead Data Scientist
Sanofi
- Led global SaaS project for marketing budget allocation & revenue management
- Built Bayesian MMM deployed in 20+ countries
- Developed MIP optimizer (Gurobi) for cross-channel media spend
- Created out-of-stock forecasting
- Developed pricing models for revenue management
Senior Data Scientist
Plum Fintech
- Developed CLV and segmentation models for targeted campaigns
- Built multi-touch attribution across online & offline channels
- Created budget optimization framework for marketing spend
- Implemented valuation models based on customer lifetime value
Senior ML Engineer
OMD
- Implemented consumer targeting models using behavioral and location data
- Built NBA marketing automation pipelines
- Developed NLP workflows for media content & customer acquisition strategies
Data Scientist
Wondrwall (IoT start-up)
- Developed autonomous thermostat AI for HVAC optimization
- Built ML models for energy, tariff switching, and assisted living features
- Created dashboards and automated insights from IoT sensors
Data Scientist
Hello Soda
- Built predictive models for KYC and credit scoring on social data
- Developed audience segmentation products for marketing strategies
Guiding Principles
The values that shape how I approach every project and client engagement
Builder’s Mindset
Start simple, deliver quickly, iterate. Useful this week, extensible next quarter.
Executive Clarity
Complex analytics translated into clear, actionable insights for strategic decision-making.
Reproducible by Design
Dockerized stacks, tested code, and documented workflows.
Continuous Learning
Staying at the forefront of methodology by engaging with academic research and industry evolution.
Let's Work Together
Whether you need strategic guidance on analytics implementation or deep technical expertise on complex modeling challenges, I'd love to discuss how I can help.