Response Curve Explorer
Understand how marketing efficiency changes across spending levels. Explore the five zones from minimum threshold to market saturation.
Response Curve Analysis
Revenue impact across spending levels
Understanding the Zones
Minimum Threshold
Spending too low to generate measurable impact
Growth Phase
Strong marginal returns, steep efficiency gains
Optimal Zone← You are here
Peak efficiency point—highest ROI achieved
Diminishing Returns
Returns still positive but declining per dollar
Saturation Point
Market exhausted—additional spend generates minimal impact
Optimal Zone
Peak efficiency point—highest ROI achieved
💡 Target this range for maximum efficiency
Understanding Response Curves
The optimal zone (green) represents the sweet spot where you're getting maximum bang for your buck. This is where most of your budget should be allocated for peak efficiency.
Beyond the optimal zone, you're still generating revenue, but each additional dollar works progressively harder for smaller returns. The goal isn't to maximize revenue—it's to maximize efficiency.
Use this tool to find the right spending level for each marketing channel, avoiding both under-investment (threshold zone) and over-investment (saturation zone).