Marketing ScienceFree Tool
Adstock Calculator
Model how your marketing spend creates lasting carryover effects using geometric decay functions. Essential for Marketing Mix Modeling and media optimization.
What Makes This Tool Useful
Built for marketing scientists, data analysts, and MMM practitioners who need accurate adstock modeling.
Real-time parameter adjustment with instant visual feedback
CSV upload/download for your own media spend data
Industry benchmark half-life references for validation
Multiple sample datasets (steady, impulse, seasonal, campaign)
Mathematical accuracy with geometric series convergence
Export results for further analysis and reporting
Interactive charts showing current vs carryover effects
Automatic half-life calculation from decay parameters
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Need Enterprise-Grade Solutions?
This free tool demonstrates core concepts. For production Marketing Mix Models, you'll need multi-channel optimization, Bayesian estimation, and automated reporting.