Data Science6 min read

The predictive demand model: Bridging historical data and markdown optimization

How predictive demand models serve as the critical bridge between historical sales data and prescriptive markdown optimization, providing both demand estimates and uncertainty quantification

Cyril Noirot
Cyril Noirot
March 25, 2025
Cyril Noirot

Written by

Cyril Noirot

Data scientist specializing in decision systems for forecasting, pricing, marketing measurement, and risk.

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