Data Science5 min read

Why demand models must be monotonic in price: A deep dive into model choice for markdown optimization

Understanding why prescriptive pricing models must respect the law of demand, and how this fundamental constraint shapes our choice between GLMs and machine learning approaches

Cyril Noirot
Cyril Noirot
March 15, 2025
Cyril Noirot

Written by

Cyril Noirot

Data scientist specializing in decision systems for forecasting, pricing, marketing measurement, and risk.

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