Développement Fullstack9 min de lecture

End-to-End Marketing Mix Model Architecture: From Data Pipeline to Optimization API

A comprehensive guide to deploying production-ready Marketing Mix Models—covering data ingestion, model training, cloud deployment, and real-time optimization APIs for budget allocation

Cyril Noirot

15 octobre 2025

Écrit par

Cyril Noirot

Data scientist spécialisé dans les systèmes de décision pour la prévision, le pricing, le marketing measurement et le risque.

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