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Frameworks & Guides
Production-ready frameworks, step-by-step guides, and best practices for marketing analytics and data science implementations.
Marketing Science (3)
Forecasting (1)
Strategy (0)
Featured Frameworks
Featured24 pages
Marketing Mix Modeling Framework
Complete step-by-step framework for building production-ready MMM models including data preparation, model selection, and validation.
Category:Marketing Science
Level:Intermediate
MMMAttributionMedia PlanningBayesian Models
Featured12 pages
Adstock Parameter Selection Guide
Industry benchmarks and methodologies for selecting optimal adstock parameters across different media channels.
Category:Marketing Science
Level:Beginner
AdstockDecay RatesHalf-LifeChannel Benchmarks
More Frameworks
8 pages
Probabilistic Forecasting Checklist
Comprehensive checklist for implementing uncertainty quantification in business forecasting models.
Category:Forecasting
Level:Advanced
UncertaintyProbabilistic ModelsValidation
16 pages
A/B Test Design for MMM
How to design incrementality tests that complement and validate your Marketing Mix Models.
Category:Marketing Science
Level:Intermediate
IncrementalityExperimentationValidation
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