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Featured Research
The ROI of Marketing Mix Modeling: A Meta-Analysis
Comprehensive analysis of 50+ MMM implementations across industries, quantifying typical ROI improvements and optimization outcomes.
"Based on analysis of implementations across retail, CPG, financial services, and technology sectors..."
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Incrementality vs Attribution: The Ultimate Guide
Definitive comparison of incrementality testing and attribution modeling, including when to use each approach and how to combine them effectively.
"The debate between incrementality and attribution has divided the industry for years..."
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Research Library
Probabilistic Forecasting in Retail: Case Studies
Real-world applications of uncertainty quantification in demand forecasting, with detailed case studies from leading retailers.
AI Strategy Implementation: From Pilot to Production
Strategic framework for scaling AI initiatives from proof-of-concept to enterprise-wide deployment, based on 100+ implementations.