What agentic commerce actually requires in production
Macy's reports customers spending 4.75x more with their AI assistant. Sephora just launched inside ChatGPT. Zalando rolled out to 25 markets. The question for every other retailer isn't whether to build this — it's how to architect it so it actually works. Here's what I learned building one for premium floral e-commerce.
About the author

Cyril Noirot
Lead Data Scientist
Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.