Generative AI10 min read

What agentic commerce actually requires in production

Macy's reports customers spending 4.75x more with their AI assistant. Sephora just launched inside ChatGPT. Zalando rolled out to 25 markets. The question for every other retailer isn't whether to build this — it's how to architect it so it actually works. Here's what I learned building one for premium floral e-commerce.

Cyril Noirot
Lead Data Scientist
April 9, 2026

About the author

Cyril Noirot

Cyril Noirot

Lead Data Scientist

Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.

Newsletter

Technical writing on forecasting, pricing, and decision systems. No fixed schedule, no spam.

Enter your email
Subscribe