About the author

Cyril Noirot
Lead Data Scientist
Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization.
Generative AI
La plupart des échecs GenAI en entreprise ne viennent pas d'un mauvais modèle. Ils viennent d'un mauvais design de workflow, d'une absence de mandat et d'une architecture incapable de faire agir un système.
About the author

Lead Data Scientist
Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization.
Continue reading
Intelligence-native systems need agent access to decision artefacts and feedback loops. Why context, not models, is the differentiator — and how MCP, traditional ML, and versioned artefacts fit together.
Seasons, campaigns, and weekly events — retail runs on overlapping cycles, and the AI recommender has to keep up with all of them. Notes on the business-rules control surface that lets merchandising teams steer a conversational recommender without editing prompts, filing tickets, or waiting for a deploy.
Macy's annonce que les clients utilisant son assistant IA dépensent 4,75x plus. Sephora vient de lancer une app dans ChatGPT. Zalando déploie son assistant dans 25 marchés. La question pour tous les autres retailers n'est plus 'faut-il le faire ?' mais 'comment l'architecturer pour que ça tienne en production ?'
Newsletter
Technical writing on forecasting, pricing, and decision systems. No fixed schedule, no spam.