Fullstack Development9 min read

End-to-End Marketing Mix Model Architecture: From Data Pipeline to Optimization API

A comprehensive guide to deploying production-ready Marketing Mix Models—covering data ingestion, model training, cloud deployment, and real-time optimization APIs for budget allocation

Cyril Noirot

Lead Data Scientist

October 15, 2025

About the author

Cyril Noirot

Lead Data Scientist

Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.

Why LLM-Only Parsing Breaks in Production — And What to Do Instead

LLMs can extract structured data from anything — until they cannot. This article documents the failure modes of LLM-only parsing in production pipelines, and presents a layered architecture where determinism comes first and the LLM is used only where it is structurally irreplaceable.

Fullstack Development6 min

Stop Talking About Agentic Commerce. Start With Agentic RAG.

Most companies are not ready for autonomous commerce agents. The practical starting point is Agentic RAG: systems that retrieve business context, reason over it, and produce decision-ready outputs.

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