Finance & Strategy2 articles

Finance & Strategy

Valuation & Decision Frameworks

The market share paradox: Why industry leaders sometimes lose money

A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better

Jun 19, 2024

3 min read

Conjoint Analysis for Measuring Customer Willingness to Pay

A practical guide to using conjoint analysis for understanding product preferences and pricing optimization

May 3, 2024

Finance & Strategy

The market share paradox: Why industry leaders sometimes lose money

Conjoint Analysis for Measuring Customer Willingness to Pay

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