Finance & Strategy
business-strategymarket-analysisprofitability-models
The market share paradox: Why industry leaders sometimes lose money
A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better
Cyril NoirotJune 19, 202410 min read
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Cyril Noirot
Analytics consultant specializing in marketing science, forecasting, and strategic data solutions. Passionate about bridging the gap between advanced analytics and business impact.