Finance & Strategy10 min read

The market share paradox: Why industry leaders sometimes lose money

A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better

Cyril Noirot
Cyril Noirot
June 19, 2024
Cyril Noirot

Written by

Cyril Noirot

Data scientist specializing in decision systems for forecasting, pricing, marketing measurement, and risk.

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