Finance & Strategy10 min read
The market share paradox: Why industry leaders sometimes lose money
A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better
About the author
Cyril Noirot
Lead Data Scientist
Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.