Finance & Strategy3 min read

Conjoint Analysis for Measuring Customer Willingness to Pay

A practical guide to using conjoint analysis for understanding product preferences and pricing optimization

Cyril Noirot

May 3, 2024

Get notified of new articles

No spam. Technical articles on forecasting, pricing, and decision systems.

Enter your email

Continue reading

Finance & Strategy

The market share paradox: Why industry leaders sometimes lose money

A critical analysis of the market share-profitability relationship through Bourantas & Mandes' dynamic model, revealing when bigger isn't always better

Jun 1910 min