Finance & Strategy3 min read

Conjoint Analysis for Measuring Customer Willingness to Pay

A practical guide to using conjoint analysis for understanding product preferences and pricing optimization

Cyril Noirot
Cyril Noirot
Lead Data Scientist
May 3, 2024

About the author

Cyril Noirot

Cyril Noirot

Lead Data Scientist

Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.

More about CyrilSelected workLinkedIn

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