Data Science6 min read

Why price elasticity is the most difficult parameter to estimate in retail analytics

A deep dive into why measuring price elasticity remains the biggest challenge in demand modeling, from data scarcity and endogeneity to seasonal confounding—and how modern techniques address these challenges

Cyril Noirot

April 18, 2025

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Cyril Noirot

Data scientist specializing in decision systems for forecasting, pricing, marketing measurement, and risk.

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