Data Science4 min read

Optimizing Vitamin Product Pricing Through Discrete Choice Modeling

Using Bayesian demand modeling and mixed-integer programming to set optimal prices for a new product line — balancing revenue, cannibalization, and market share

Cyril Noirot
Lead Data Scientist
January 23, 2023

About the author

Cyril Noirot

Cyril Noirot

Lead Data Scientist

Freelance data scientist. I design and ship decision systems — forecasting, pricing, marketing measurement, optimization — for teams making high-stakes calls.

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