Leverage data science for better business outcomes.

Marketing

Measuring true marketing impact: How we measure campaign lift with geo analysis

You’ve just launched a major marketing campaign across multiple markets. Three weeks later, sales are up 15%. Success, right? Not so fast. This isn’t academic curiosity—it’s the difference between scaling winners and throwing good money after bad campaigns.

May 23, 2025

Forecasting

Setting the Bar: Advanced sales forecasting for Luxury Spirits in Travel Retail

You’re the Regional Director for a premium whiskey brand with boutiques in 40+ airports worldwide. Your CEO wants to know: “What should our Dubai store achieve this quarter without any marketing push?

April 13, 2025

Marketing, Bayesian inference

Enhance customer lifetime value for a mobile app by leveraging bayesian inference

Our client, a mobile app company, sought to optimize their customer engagement strategies to maximize customer Life Time Value (LTV). Understanding the factors that influence customer LTV enable businesses to forecast future revenue from customers but most importanlty help them to devise strategies to enhance their customer value.

July 1, 2024

Marketing, Revenue management

Unlocking growth: Leverage CLTV for smarter customer acquisition

Problem statement In today’s competitive market, understanding and leveraging Customer Lifetime Value (CLV) is crucial for businesses aiming to maximize their return on investment (ROI). As we all know Return on Investment is the foundation upon which every business is build.

January 7, 2024

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