Marketing, Bayesian inferenceEnhance customer lifetime value for a mobile app by leveraging bayesian inferenceOur client, a mobile app company, sought to optimize their customer engagement strategies to maximize customer Life Time Value (LTV). Understanding the factors that influence customer LTV enable businesses to forecast future revenue from customers but most importanlty help them to devise strategies to enhance their customer value.July 1, 2024
Marketing, Revenue managementUnlocking growth: Leverage CLTV for smarter customer acquisitionProblem statement In today’s competitive market, understanding and leveraging Customer Lifetime Value (CLV) is crucial for businesses aiming to maximize their return on investment (ROI). As we all know Return on Investment is the foundation upon which every business is build.January 7, 2024
Market ResearchOptimizing and pricing vitamins productChallenge One of our client was launching a new product, but lacked a data-driven approach to set an optimal price. Traditional methods relied on competitor analysis and limited market research, potentially leading to missed opportunities or profit erosion.January 23, 2023
Finance, Revenue managementPredict revenue for a mobile app subscription modelUderstanding and predicting revenue streams is crucial for sustainable growth. For a mobile-app with a monthly subscription model, the ability to forecast cash flow accurately can significantly enhance strategic decision-making.March 23, 2019
