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Accurately modeling the response of consumers to advertising is crucial, as mentionned in previous article a well suited function is the Weibull cdf. Here we will present another effective method the Hill function, which helps capture the relationship between marketing execution metric and consumer response.
read moreOptimizing ad spend is crucial for maximizing returns especially when you know that not all ad expenditures yield the same return. Identifying the “sweet spot”—the range where ad spend is most effective—is key to maximizing profitability.
read moreAdvertising carryover suggests that the impact of an advertising campaign extends beyond its immediate timeframe, posing unique challenges for marketers. Analyzing the success of a campaign becomes more complex as businesses strive to determine the optimal duration for measuring advertising effects.
read moreIntroduction Understanding what drives customer preferences is crucial for creating successful products. Conjoint analysis is a powerful tool that helps businesses identify which product attributes matter most to their customers and how much they are willing to pay for them.
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