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The Fulton Fish Market, a key part of NYC’s trade for over 150 years, offers insights into market dynamics, price elasticity, and economic behavior. This blog is an attempt to reproduce and explain Graddy’s work on imperfect competition, price discrimination, and weather’s impact using Python-based analysis.
read moreInsurance premiums are influenced by a range of customer attributes, from age to smoking habits. Understanding these drivers is critical for insurance companies to craft personalized pricing strategies while maintaining fairness.
read moreIn the dynamic landscape of marketing and media evolution, understanding how media efforts drive business outcomes is paramount to success. Marketing Mix Modeling (MMM) comes to the table to help advertisers answer this critical question and goes above and beyond by optimizing the media mix to maximize results.
read moreAccurately modeling the response of consumers to advertising is crucial, as mentionned in previous article a well suited function is the Weibull cdf. Here we will present another effective method the Hill function, which helps capture the relationship between marketing execution metric and consumer response.
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